MCN Adds Major European Content Providers to allwords(sm) PPC Vertical Paid Search Program

Tokyo and Mountain View, CA. , Feb 4, 2009 - (JCN Newswire) - Mobile Content Networks (MCN: www.mcn-inc.com), the leading provider of search management, search merchandising, and PPC vertical paid search programs designed for mobile content promotion, and leading content providers Aspiro and Flycell have concluded definitive agreements to deploy the MCN allwords(sm) vertical paid search programs across Scandinavia and major European markets.
"MCN allwords(sm) PPC programs fit perfectly into our 'Content on the Fly' personalized services approach," said Javier Barragan, VP of Acquisition Marketing for Flycell. "With allwords(sm) we reach users at the instant of highest interest in a transaction."
"MCN's vertical search solutions have created excellent results for us in Scandinavia for more than two years," said Aspiro CTO Per Einar Dybvik. "With the addition of the allwords(sm) program we are looking forward to even better clickthrough rates, conversions, and ROI."
"MCN is focused on what we call 'Search Merchandising' with the goal of creating the most direct, profitable connections between mobile users and the content they want on their phones," said MCN CEO Marc Bookman. "We're delighted to add Flycell and Aspiro to our growing roster of nearly 200 world-class content providers."
About Flycell
New York-headquartered Flycell, launched in 2004 as a wholly-owned subsidiary of Acotel Group (MIL: ACO), is a leading mobile and online media and entertainment destination. Flycell empowers digital lifestyles by delivering personalized "Content on the fly" to Web and mobile phone users across all U.S. wireless carriers. The company partners with media companies and mobile network operators globally, who utilize Flycell's cutting-edge multimedia applications and services. Through its newly formed Flycell Productions unit, the company also develops, produces and co-produces digital entertainment for distribution over multiple media platforms, including mobile and online. For more information concerning Flycell visit http://www.flycell.com.
About Aspiro
Aspiro is the market leader in mobile entertainment in the Northern European region. Using Aspir's services, users can watch TV, listen to music and play games on their mobile phones. Aspiros subsidiary Rubberduck has a world leading mobile-TV solution. Aspiro is also one of the leading players in mobile marketing and mobile solutions in the Nordic countries. Services are delivered to companies such as Telenor, TeliaSonera, Tele2, 3, NRK, BBC and Fox Movies. Aspiro was incorporated in 1998 and is a small-cap company listed on the OMX Stock Exchange in Stockholm. In 2007, Aspiro's sales were SEK 405 m and the company has some 150 employees. The head office is in Sweden with local presence in Norway, Sweden, Finland, Denmark, Estonia, Latvia and Lithuania.
About MCN and allwords(sm) Vertical Paid Search
With more than 30 operator and portal partners reaching 300,000,000 mobile users, MCN has established itself as the leader in mobile content and commerce discovery and transactions. MCN's partners include NTT DoCoMo, Yahoo! Mobile, Nokia WidSets, Thailand's AIS, DTAC, and TrueMove, Scandinavia's, Tele2, Elisa, and DNA, Turkey's Avea, SMART Communications of the Philippines, and numerous other operators and portals in Asia, Europe, and the U.S.
MCN allwords(sm) is a performance-based PPC vertical paid search program designed specifically for mobile content providers selling premium content in high value categories like Music, Images, Games, Video, Shopping, etc. allwords(sm) turns costly search marketing and traditional media spends into Search Merchandising by focusing marketing spend where it matters most: directly on the consumer at the moment of highest interest in a transaction.
Linked to MCN's unique Federated Search platform that connects in real-time to relevant content sources, allwords(sm) delivers transaction-ready users, provides direct, measurable feedback on user behavior and brand support - all with a single purchase of all keywords in a given content category.
More targeted than traditional media buys, online search marketing, or mobile banner advertising, more efficient than affiliate programs, and far easier to manage than other paid search programs, allwords(sm) is setting new standards for clickthroughs, conversions, and efficient cost per acquisition for content providers worldwide.
For more information, please visit http://www.mcn-inc.com.
Contact:
John Angelo/Abelson Group
Tel: +1-623-792-8239
Email: john@abelsongroup.com
Michelle Jerrier/Abelson Group
Tel: +1-646-465-3078
Email: michelle@abelsongroup.com